GoHighLevel Pricing Explained: Which Plan is Right for You?

Choosing the right software for your business can be confusing. Choosing the right GoHighLevel pricing plan can be even more stressful. GoHighLevel is one of the most talked-about platforms in the marketing and CRM space, but many people still ask the same question: “Which plan should I actually get?”

If you have ever found yourself lost between the $97 Starter plan, the $297 Unlimited plan, and the mysterious SaaS PRO Mode, you are not alone. The truth is that GoHighLevel offers incredible value, but only if you pick the plan that matches your goals.

This guide takes you from confusion to clarity. You will see exactly what each GoHighLevel plan includes, who it is best for, how the costs compare to a typical stack, and how to decide with confidence. We will cover practical scenarios, ROI math, and common pitfalls. You will also get a direct checklist to choose your plan today without second-guessing tomorrow.

By the end, you will know exactly which plan fits your situation so you can make a confident choice without second-guessing.

What is GoHighLevel?

GoHighLevel is an all-in-one marketing automation and CRM platform. It was built to help entrepreneurs, agencies, and business owners replace entire tech stacks with one system.

Most businesses stitch together a stack that looks like this:

• Landing pages and funnels
• CRM with pipelines and tasks
• Email service provider
• SMS tool
• Calendar and booking
• Survey and form builder
• Helpdesk or chat
• Review management
• A collection of zaps or custom glue to make it all talk

That stack is expensive and brittle. GoHighLevel puts those functions into one system with shared data, native automations, and a single login. You gain speed and reduce integration breakage. Your team stops jumping between tools and starts shipping more campaigns.

Common replacements and typical monthly costs if bought separately

• Funnel builder: $79 to $129
• Email platform: $29 to $149
• SMS gateway and app fees: $15 to $99
• CRM: $25 to $95 per seat
• Booking tool: $10 to $20
• Form and survey: $0 to $50
• Review and reputation management tools: $50 to $150
• Automation glue: $20 to $75

Even with modest tiers, that often lands between $250 and $600 every month. Larger lists, more seats, and heavier usage push it well above $700. GoHighLevel can compress that into one predictable subscription.

Pricing Overview At A Glance

Starter at $97 per month

Unlimited at $297 per month

SaaS PRO at $497 per month

The official pricing page shows Starter and Unlimited in the main comparison, and a Pro tier page details the $497 plan with SaaS features. A help article confirms current SaaS plan capabilities and payments options.

Plain note for readers: prices can change. The numbers above reflect what is publicly visible today.

GoHighLevel $97 Plan (Starter Account)

The $97 plan is the entry-level option. It looks simple on paper, but do not underestimate it. For a single business owner, it can completely replace five or more other software subscriptions.

Features in the $97 Plan

• One account (one business)
• CRM with lead and contact management
• Pipeline management for tracking deals
• Website and landing page builder
• Unlimited funnels and forms
• Email marketing tools
• SMS marketing and two-way texting
• Calendar booking system
• Basic automation workflows

Who the $97 Plan is Best For

• Solopreneurs running a single business
• Coaches, consultants, and service providers
• Freelancers offering digital products or online services
• Local businesses testing GoHighLevel before scaling

This plan works best if you are only running one brand or business. You get access to the core of what makes GoHighLevel valuable without needing to think about multiple accounts.

Real-World Example

Sarah sells one signature program and two add-on services. Starter gives her funnels for lead magnets and sales pages, a CRM that tracks every lead, email and SMS reminders for booked calls, and a review flow after each program. She replaces these four tools below and cuts her software bill by half.

• $97/month for ClickFunnels
• $29/month for Calendly
• $49/month for Mailchimp
• $15/month for SMS software

Before she was paying $190 per month, and she was still managing four separate tools. By switching to GoHighLevel, the Starter plan is a perfect fit for her gives her everything she needs for only $97.

When the $97 Plan is Not Enough

If you ever plan to manage multiple brands or clients, you will quickly run into walls. The Starter plan is limited to one business. Agencies and consultants who manage several accounts almost always outgrow it.

GoHighLevel $297 Plan (Unlimited / Agency Unlimited)

The $297 plan is the most popular option for agencies and growing businesses. It includes everything from the Starter plan but removes the limits.

Features in the $297 Plan

• Everything in the $97 Starter plan
• Unlimited client sub-accounts
• White-label branding (your own logo, domain, and colors)
• Branded desktop app
• Client reporting and management tools
• API access for integrations
• More robust automation options

Who the $297 Plan is Best For

• Marketing agencies with multiple clients
• Consultants offering done-for-you services
• Growing businesses and franchises with multiple brands or locations
• In-house teams that manage several internal projects as separate sub-accounts
• Entrepreneurs who want to white-label the platform

The biggest shift here is scale. With Unlimited, you are no longer tied to one business account. You can onboard as many clients or projects as you like, and you can do it under your own branding.

Real-World Example

Michael runs a small marketing agency that serves five local businesses. Michael runs campaigns for roofers, med spas, and dentists. Before Unlimited, he had six different logins across five tools for each client.

Now he runs every client inside his white-label portal. He clones a proven funnel, swaps logos and offers, and goes live in a day. He charges a small platform access fee as part of each retainer. That fee alone covers his core software cost.

With the $97 plan, he can only manage one client at a time. That means either creating separate logins or buying multiple accounts.

By upgrading to $297 Unlimited, Michael can:

• Create sub-accounts for all five clients
• Add his agency’s branding so the software looks like his own
• Provide each client with login access to their own dashboard
• Deliver client reports automatically

This is not just a tool anymore. It becomes part of Michael’s agency offering. Clients log into “Michael’s Agency CRM” instead of GoHighLevel, and they are happy to pay him a monthly fee for access.

Why Agencies Love It

You stop duct taping tools for every client. Each client lives in its own sub-account with isolated assets, reporting, and permissions. You can template funnels and automations, then replicate them in minutes. White-label branding makes your agency look like a product company.

Advanced Automations You Can Unlock

• Lead routing by region and service line
• Missed call text back with agent round-robin
• Deal stage based email and SMS sequences
• Post appointment review and referral requests
• Monthly snapshot templates that reload assets for each new client

When the $297 Plan is Not Enough

If you want to resell GoHighLevel as your own SaaS product with automated billing, Unlimited will not be enough. For that, you need the SaaS PRO Plan

GoHighLevel SaaS PRO Plan (Custom / $497+)

The SaaS PRO plan is where GoHighLevel becomes more than just a tool. It becomes the foundation for launching your own software company.

Pricing typically starts at $497/month but can vary depending on your setup.

Features in SaaS Mode

• Everything in the $297 Unlimited plan
• Full SaaS reselling capabilities
• Automated client account creation
• Automated billing through Stripe
• Ability to create your own pricing tiers
• Advanced white-labeling for complete brand control
• Priority onboarding and support

Who The SaaS PRO Plan is Best For

• Agencies ready to turn their workflows into a SaaS offer
• Entrepreneurs launching a SaaS company without development costs
• Agencies looking for recurring monthly revenue models

With the SaaS PRO plan, you can turn GoHighLevel into a completely white-labeled software platform that clients subscribe to. Instead of charging for services alone, you charge for access to your software.

What it adds beyond Unlimited

• SaaS Mode with automated account creation and plan enforcement
• Native billing through Stripe and other gateways in 2025
• Rebilling for email, phone, and SMS usage with markup
• Plan tiers that you define, including trials and bundles

Real-World Example

Alicia runs a digital agency and decides to create her own SaaS platform using GoHighLevel. She sets up three pricing tiers:

• $97/month Basic plan
• $197/month Pro plan
• $297/month Premium plan

She signs up 20 clients in the first year. Even at the lowest tier, that is $1,940/month in revenue. With higher-tier clients, her revenue quickly grows past $4,000/month.

Her cost for SaaS Mode is about $497/month, so her profit margins are massive.

Why The SaaS PRO Plan Matters

This model allows agencies to escape the “hours for dollars” trap. Instead of constantly selling services, you own a subscription business with recurring revenue. That kind of predictability can transform how an agency grows.

Challenges to Consider

Running the SaaS PRO plan requires more work. You will need to manage billing, onboarding, and customer support. It is not a beginner’s plan, but it is one of the fastest ways to step into the world of software entrepreneurship.

Plan	Price (Monthly)	Best For	Key Features
Starter	$97	Solopreneurs, single businesses	CRM, funnels, email/SMS, calendar, automations
Unlimited	$297	Agencies, consultants, multi-brand businesses	Everything in Starter plus unlimited accounts, white-label, API
SaaS PRO	$497+	Agencies reselling software	Everything in Unlimited plus automated billing, custom plans, full SaaS resell

How to Choose the Right Plan

Start with $97 Starter If:

• You run one brand and have no plans to serve other businesses
• You want to learn the platform without juggling client pressure
• Your goal is to improve lead capture and follow-up in a single business

Start with $297 Unlimited If:

• You already serve clients or manage multiple brands
• You demand clean isolation between projects with templates you can clone
• You want a client portal that carries your brand

Start with $497+ SaaS Mode If:

• You already have a defined niche and proven playbooks
• You can describe your value in three plan tiers today
• You want recurring software revenue to anchor your business

Cost Scenarios And ROI

Scenario A: Solo coach with 2,500 email contacts and 100 SMS reminders per month

• Typical stack without GoHighLevel
  • Email platform $49 to $99
  • Booking tool $12
  • Funnel builder $79
  • SMS app $15 to $30
  • CRM $25
  • Total $180 to $245 and you still juggle tools
    
• GoHighLevel Starter at $97
  • Savings of $80 to $150 each month
  • Better visibility because campaigns, bookings, and deals live together

Scenario B: Small agency with five clients, each pays 750 per month

• Without GoHighLevel
  • Five separate tool stacks to manage
  • Five different support threads when zaps break
  • High time cost per launch
    
• GoHighLevel Unlimited at $297
  • One white-label portal
  • Snapshot template per niche, each launch in hours not days
  • Add a small platform fee of $97 per client and cover your base plan with three clients

Scenario C: Vertical SaaS with 30 subscribers at $197 and average usage rebilling of $25

• Gross monthly revenue roughly $6,600
• Core platform cost $497
• Payment processing and usage costs apply, yet margins remain strong
• This provides predictable revenue that supports one support hire and small ad tests

Feature Depth You Should Actually Care About

Funnels and pages

• Visual builder with sections, forms, surveys, and personalizations
• Global components to update repeated elements once
• Split testing on key pages in Pro

CRM and pipelines

• Unified contact timeline across email, SMS, calls, and form activity
• Deal stages with automations that trigger on movement
• Tasks and internal notifications for follow-up discipline

Email and SMS

• Campaigns and workflows from a single canvas
• Event based triggers and time windows
• Usage fees with rebilling in SaaS Mode so your costs stay controlled

Calendars and bookings

• Round-robin and team slots
• Reminder sequences that reduce no shows
• Auto creation of deals and tasks after booking

Reputation and reviews

• Request flows by email and SMS
• Gated links that guide happy customers to public platforms
• Internal alerts for poor scores

White-label, sub-accounts, and API

• Your domain and brand on the portal in Unlimited and Pro
• Unlimited sub-accounts to keep assets isolated
• API for internal dashboards or light custom apps

What People Get Wrong About GoHighLevel Pricing

Mistake one: Treating Unlimited as optional for agencies

If you manage clients, Unlimited is not a luxury. It is the simplest way to isolate client assets and protect speed. White-label access also changes client perception. You look like a platform, not just an agency.

Mistake two: Waiting too long to productize

If you deliver the same campaigns across a niche, you can package those assets as a software offer. SaaS Mode helps you enforce plans and monetize usage. Waiting to productize keeps you trapped in custom work.

Mistake three: Ignoring usage costs

Email and SMS features live inside GoHighLevel, but message sending still has provider costs. Build usage into your packages. SaaS Mode lets you rebill with markup so you are not eating those costs.

FAQs About GoHighLevel Pricing

Final Thoughts

GoHighLevel pricing can look overwhelming at first, but once you match the plan to your goals, it becomes simple.

• If you run a single business, Starter is all you need.
• If you manage clients, Unlimited is the natural fit.
• If you want to launch your own software brand, SaaS Mode opens the door.

The key is to avoid overspending on features you do not need, while also giving yourself room to grow.

Now that you know the differences clearly, the next step is to choose the plan that gives you confidence and focus for the year ahead.